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Practical Networking Tips for Small Businesses

Practical Networking Tips for Small Businesses

When it comes to business marketing, there are many elements that define the two-fold term. One of those elements, networking and building relationships, is undoubtedly the most important aspect of business marketing, especially for small and medium sized business. Relationship marketing truly is an aspect of marketing that can not be overlooked.

Below are some notes on how to set networking goals when out and about doing your networking rounds. Enjoy!

Source: Grad to Great

It is always a good idea to have at least one goal when attending an organized networking event. Examples of goals you might have are:

Example Networking Goal #1: I will talk to at least five different people

Example Networking Goal #2: I will introduce myself to anyone who is standing alone looking uncomfortable

Example Networking Goal #3: I will collect 10 business cards

Example Networking Goal #4: I will tell at least four people about my company

Example Networking Goal #5: I will learn about someone else’s hobbies

Example Networking Goal #6: I will make plans with someone for coffee next week

Set networking goals that are right for you and for the occasion. Not only does having a networking goal make it more likely that you will be productive at the event, but later you’ll be able to decide if this particular event is one that you should attend again. If you met people that you want to network with in the future, then you know this is a good event to come back to.

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