Your Guide to Building A Killer Houzz.com Professional Profile (pt.3)
This is part three of a three part blog series I’m developing into an e-book, “Your Guide to Building a Killer Houzz.com Professional Profile.”
The last post, Your Guide to Building A Killer Houzz.com Professional Profile (pt.2), highlighted four insights around growing your houzz.com profile. The insights covered notes around using photo profile features to increase profile engagement.
Below are the final three elements houzz.com professionals can apply to their profiles to enhance branding and generate more leads. The focus of these recommendations are around contact inquires, content collaboration with other Houzz.com users and optimizing social profiles with Houzz.com links.
- Collaborate on Content w/Other People: Photo and written content are the drivers of the Houzz.com online community. Collaborating on photo content with photographers and designers, or written content with copywriters and bloggers will help elevate your profile within the community. Your profile will show up more in profile searches. Community users will discover your profile and share your content, effectively growing your following.
- Include Houzz.com Social Links in Web/Email to Grow Followers: You probably have your Facebook, Google plus, Twitter and Email address visible on your website for your visitors to engage with, correct? If you don’t, you should. In addition, include your Houzz.com pro. You can find the social media icon for Houzz, as well as other popular social platforms here. Including Houzz, as well as your other social properties links, also helps to also boost your sites SEO rankings on popular search engines.
- Include Correct Spelling of Your Business: As simple as it sounds, it is important to stress that you ensure the title name in your profile matches the correct spelling of how your business name is listed on your website and other social properties. A simple scan of your profile name spelling will help avoid your business showing up in search inappropriately.
Download the entire e-book, “Your Guide to Building a Killer Houzz.com Professional Profile” here.
Want to discuss how to improve your houzz.com profile to generate more leads?