Your Guide to Building A Killer Houzz.com Professional Profile (pt.2)
This is part two of a three part blog series I’m developing into an e-book, “Your Guide to Building a Killer Houzz.com Professional Profile.”
The last post, Your Guide to Building A Killer Houzz.com Professional Profile (pt.1), highlighted three insights around growing your houzz.com profile. The insights covered notes around generating client reviews and elaborating on project descriptions.
Below are four more elements houzz.com professionals can apply to their profiles to enhance branding and generate more leads. The focus of these recommendations are around your profile photography.
- Cover Photography: Design of your houzz.com profile forces visitors to direct their eyes first to the cover photo. This is the first place where visitors develop an impression of your company. Use this space to display finished renovation projects, team photos, or pictures of your company collateral (lanyards, billboards, truck decals; get the idea?) It’s always recommend to use high quality of photos for all of the photos published on your profile, if possible.
- Profile Picture: The second most logical place for users to direct their attention towards is your profile picture. Use this space to display pictures of company leadership (founders, president, PM, etc.). You can also use the company logo as well. If you are publishing a picture of a staff person, it’s recommended to have a professional head shot taken by a professional photographer. If you are publishing a logo, make sure it’s the right file format (.jpg or .png) and that the image is enhanced and formatted for the space. People like seeing memorable associations, so make sure to publish either the logo of the company, sized to fit the dimensions of the space, or a head shot of a member (or members) of your leadership team.
- Project Photography: Beyond your cover and profile photos projecting an immediate impression of your company brand, your project photos communicate whether you can (or cannot) deliver quality renovation work your audience is looking for. It can’t be stressed enough how important professional photography is to generating leads to your houzz.com profile. Your project photography is ultimately what sells your company to the client. When taking photographs, focus on the details of your renovation. Be sure to include different angles of your renovation so your viewers can best visualize the scope of your completed work.
- Tag Your Project Photos Using Filters: Filters allow your project photos to be more discoverable among the community of Houzz.com followers. By tagging your photos with filters that provide more details of your projects such as “bathroom tiles” or “hardwood floors”, members in the Houzz.com community looking for these specifics can find photos like yours more easily.
Stay tuned for part three of a three part blog series I’m developing into an e-book, “Your Guide to Building a Killer Houzz.com Professional Profile.”
Want to discuss how to improve your houzz.com profile to generate more leads?